2 reports on this story

Moab’s new tourism brand aims to turn quick trips into longer stays

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The Times-Independent (Moab) · Sep 14, 2026

Moab’s new tourism brand aims to turn quick trips into longer stays

— The Moab Office of Tourism unveiled a new brand and $749,450 advertising campaign, "Should've Stayed Longer," aimed at encouraging longer, more dispersed visits and reducing seasonal fluctuations. The rebrand…

Salt Lake Tribune · Sep 15, 2026

Moab’s new tourism brand aims to turn quick trips into longer stays

— The Moab Office of Tourism launched a new $749,450 branding campaign, "Should've Stayed Longer," aiming to encourage longer visits, off-season travel and exploration beyond Arches National Park.