11 reports on this story
Crumbl Cookies closes dozens of stores amid declining sales, report finds
What happened
Crumbl Cookies, a Utah-based chain, has closed at least 57 locations in 2026 due to declining sales. The company's average annual sales per location dropped to $1.14 million in 2025, down from a peak of $1.84 million in 2022. Some reports also mention that August sales were 70% lower than two years earlier.
Timeline
- KUTV 2News Crumbl Cookies closes dozens of stores amid declining sales, report finds
- KJZZ Crumbl Cookies closes dozens of stores amid declining sales, report finds
- Fox 13 Utah-based Crumbl sees dozens of store closures, CEO takes blame
- KUTV 2News Crumbl closures offer glimpse into pressure on fast-casual, discretionary spending
- KJZZ Crumbl closures offer glimpse into pressure on fast-casual, discretionary spending
- KUTV 2News (YouTube) Crumbl closures offer glimpse into pressure on fast-casual, discretionary spending
- KSL Utah-based Crumbl closes dozens of locations as inflationary pressure takes a bite out of sales
- KSL's Inside Sources Crumbl's cookie empire looks like it's crumbling
- KJZZ Crumbl CEO acknowledges challenges after store closures
- KUTV 2News Crumbl CEO acknowledges challenges after store closures
- KSL News (YouTube) Crumbl closes dozens of locations as inflationary pressure takes a bite out of sales
Written by Utah Relay from the reports below. The reporting belongs to the outlets named; follow the links for their full stories.
Every report
Crumbl Cookies closes dozens of stores amid declining sales, report finds
— Crumbl Cookies, a Utah-based cookie chain, has closed at least 57 locations in 2026 amid declining sales, according to a report. The company's average annual sales per location dropped to $1.14 million in 2025, down…
Utah-based Crumbl sees dozens of store closures, CEO takes blame
— SALT LAKE CITY — The CEO of Utah-based Crumbl is taking the blame after a business downturn that has led to dozens of store closures and layoffs, according to a report. During a presentation to franchisees last month…
Crumbl closures offer glimpse into pressure on fast-casual, discretionary spending
— Crumbl closures reflect broader economic pressures on discretionary spending, with Utah-based Crumbl experiencing a net decline of 37 locations and reported sales drops, highlighting challenges for fast-casual dining.
Crumbl closures offer glimpse into pressure on fast-casual, discretionary spending
— Crumbl closures reflect broader economic pressures on discretionary spending, with Utah-based Crumbl experiencing a net decline of 37 locations and reported sales drops, highlighting challenges for fast-casual dining.
Crumbl closures offer glimpse into pressure on fast-casual, discretionary spending
— Dozens of Crumbl locations have closed this year, reflecting broader economic pressures on consumers and their discretionary spending. Economists suggest rising costs for essentials are leading consumers to cut back on…
Utah-based Crumbl closes dozens of locations as inflationary pressure takes a bite out of sales
— Utah-based cookie company Crumbl is closing 57 locations and laying off employees at its headquarters in Lindon after sales dropped 70% compared to two years ago. The downturn is attributed to inflationary pressures…
Crumbl's cookie empire looks like it's crumbling
— Crumbl Cookies, a Utah-based company, is facing financial difficulties as rising costs for household essentials lead to reduced spending on discretionary items like its sugary treats. The CEO recently informed…
Crumbl CEO acknowledges challenges after store closures
— Crumbl CEO Jason McGowan acknowledged challenges after reports of dozens of store closures, citing industry headwinds and expressing regret for not anticipating the difficulties sooner. He praised franchise owners and…
Crumbl CEO acknowledges challenges after store closures
— Crumbl CEO Jason McGowan acknowledged challenges after reports of dozens of store closures, citing industry headwinds and expressing regret for not anticipating the difficulties sooner. He praised franchise owners and…