
4 reports on this story
BYU football keeps hearing anti-Latter-day Saint chants on the road. Here’s how the Big 12 is responding.
What happened
The Big 12 launched a new sportsmanship campaign called 'Respect the Game' in response to repeated anti-BYU and anti-Latter-day Saint chants at league events. The campaign includes ads, videos, and initiatives aimed at promoting inclusive and respectful fan behavior.
Timeline
- Salt Lake Tribune BYU football keeps hearing anti-Latter-day Saint chants on the road. Here’s how the Big 12 is responding.
- Deseret News (YouTube) Big 12 Launches Sportsmanship Campaign After Anti-BYU Chants
- ABC4 (YouTube) Big 12 launches sportsmanship campaign, spotlights BYU
- ABC 4 'Respect the Game': Big 12 launches new campaign to promote sportsmanship
Written by Utah Relay from the reports below. The reporting belongs to the outlets named; follow the links for their full stories.
Every report


Big 12 Launches Sportsmanship Campaign After Anti-BYU Chants
— The Big 12 conference launched a 'Respect the Game' campaign following repeated vulgar chants targeting BYU and The Church of Jesus Christ of Latter-day Saints, aiming to promote sportsmanship through ads and stories…
Big 12 launches sportsmanship campaign, spotlights BYU
— The Big 12 conference launched a new campaign called 'Respect the Game' to promote sportsmanship, with BYU highlighted as part of the initiative.
