3 reports on this story
Crumbl Cookies closes dozens of stores amid declining sales, report finds
What happened
Crumbl Cookies has closed at least 57 locations in 2026 due to declining sales, with average annual sales per location dropping to $1.14 million in 2025 from a peak of $1.84 million in 2022. The CEO has taken responsibility for the downturn, and some franchisees have reported August as the worst month in company history.
Timeline
- KUTV 2News Crumbl Cookies closes dozens of stores amid declining sales, report finds
- KJZZ Crumbl Cookies closes dozens of stores amid declining sales, report finds
- Fox 13 Utah-based Crumbl sees dozens of store closures, CEO takes blame
Written by Utah Relay from the reports below. The reporting belongs to the outlets named; follow the links for their full stories.
Every report
Crumbl Cookies closes dozens of stores amid declining sales, report finds
— Crumbl Cookies, a Utah-based cookie chain, has closed at least 57 locations in 2026 amid declining sales, according to a report. The company's average annual sales per location dropped to $1.14 million in 2025, down…