— The Moab Office of Tourism unveiled a new brand and $749,450 advertising campaign, "Should've Stayed Longer," aimed at encouraging longer, more dispersed visits and reducing seasonal fluctuations. The rebrand…
— The Moab Office of Tourism launched a new $749,450 branding campaign, "Should've Stayed Longer," aiming to encourage longer visits, off-season travel and exploration beyond Arches National Park.
