Moab’s new tourism brand aims to turn quick trips into longer stays

The Moab Office of Tourism unveiled a new brand and $749,450 advertising campaign, "Should've Stayed Longer," aimed at encouraging longer, more dispersed visits and reducing seasonal fluctuations. The rebrand, developed with agencies Camp4 Collective and TOURIST, followed a year of visitor and community research.

Read the full story at moabtimes.com

Also covered by Salt Lake Tribune

This is a summary with a link to the original. The reporting belongs to The Times-Independent (Moab).